All IAB ADV options are available on our sites!
We ensure advertisers meet common KPIs.
Viewability, VTR, Brand Safety
with measurable and certified results by choosing from the most effective formats tailored to the client’s communication goals, including display, native, video, and mobile formats. Monthly impressions:
500.000.000
adv display impressions
150.000.000
adv video impressions
Advertising KPI
VIDEOPRE-ROLL
VA > 92%
Viewability
VTR > 86%
View Through Rate
a 6″ > 86% – a 15″ > 82%
a 20″ > 80% – a 30″ > 75%
DisplayIAB STD
VA > 55%
Viewability
CTR = 0.45%
Click Through Rate
INTERSTITIALADV
VA > 85%
Viewability
CTR = 2.47%
Click Through Rate
