The overlayer is now the largest space available (600×800) on mobile and desktop (1200×720) to promote a brand. The creativity completely overlaps the site and can be closed by the user manually or by pre-setting the temporarization (we suggest a time between 3 and 5 seconds).
This type of format is particularly suitable to communicate limited time purchasing opportunities, promotions, and commercial offers, or in general to communicate impactful calls to action, or the day one of films, video games, and highly anticipated technological items.
Note: This format has a temporal cap.
Technical Specs
| Format | GIF, JPG |
| Size (px) | Mobile (600 x 800) – Desktop (1200 x 760) |
| Maximum Weight | Mobile (100 Kb) – Desktop (150Kb) |
Link or tracking Url (dynamic version only)
The URL should not be inserted or modified in the creativity.
Click count tracking
Optional: you should provide a click command that tracks the landing page.
Impression count tracking
Optional: you should provide a tracking pixel.
Only tracking pixels with HTTPS protocol will be accepted (all elements of creativity must be recalled in safe mode) and up to a maximum of two. Trackings not complying with the above will be excluded from publication.
